OUR STORY

PACEHEF IS AN EXPERIMENTAL DESIGN STUDIO. ESTABLISHED IN 2021, FOUNDED BY AQIB ZAIF.
WE ARE AN ACCESSORY AND CLOTHING STORE, PRODUCING PIECES THAT BUILD UPON THE FRAMEWORK OF GLOBAL CULTURAL DIRECTIONS.
WE OFFER HIGH QUALITY YET AFFORDABLE JEWELLERY & CLOTHING THAT CHAMPIONS CREATIVITY, SELF EXPRESSION AND CONFIDENCE.

WITH EVERY NEW RELEASE WE AIM TO BUILD OUR RANGE AND CRAFT THE PACEHEF AESTHETIC SO THAT YOU CAN ALL COME AND FIND THE JEWELLERY & CLOTHING THAT HITS WITH YOUR STYLE.
WE WANT TO THANK ALL WHO’VE BEEN ON THIS RIDE, SUPPORTING US FROM THE BEGINNING AND ALL WHO WILL JOIN US FROM HERE ON IN. YOUR SUPPORT IS EVERYTHING TO US.

WE BELIEVE THAT JEWELLERY & CLOTHING SHOULD BE MORE THAN JUST JEWELLERY & CLOTHING —
IT IS A PIECE THAT REFLECTS YOUR PERSONAL STORY.
YOU'LL BE PART OF A COMMUNITY OF LIKE-MINDED INDIVIDUALS WHO BELIEVE THAT LIFE IS MEANT TO BE LIVED TO THE FULLEST.
SO LIVE THE MOMENT & WHEREVER YOU GO, TAKE US WITH YOU.

OUR GOAL IS INDEFINITE GROWTH WHILE COMPLETELY COMPRISING PROFIT MAXIMIZATION.
WE WISH TO TRULY REDEFINE CAPITALISM AND BRING PRODUCTS OF THE HIGHEST QUALITY.
WE ARE IMPROVING OUR SERVICES EVERY SPLIT SECOND SO THAT WE CAN NOT ONLY ACHIEVE,
BUT SURPASS CUSTOMER EXPECTATIONS. OUR PRODUCTS REFLECT THE OWNER’S INTERESTS AND PERSONAL LIFE,
SO HAVE FUN DECIPHERING THEM IF YOU LIKE! MOREOVER,
WE HOPE TO INSTILL POSITIVITY, MOTIVATION AND OPTIMISM IN OUR SOCIETY IN ANY WAY POSSIBLE,
SHAPE OR FORM. OUR ACCESSORIES & CLOTHING LABEL IS BASED IN INDIA, OKHLA, NEW DELHI.
FOUNDED ON 21 SEPTEMBER 2021, WE STARTED PACEHEF TO CREATE A MEDIUM FOR THE YOUTH
TO EXPRESS OURSELVES THROUGH WHAT WE WEAR. WE BELIEVE THAT OUR IMAGINATION AND IDEAS SHOULD ALWAYS RUN FREE AND WILD.

OUR JEWELLERY IS MORE THAN JUST ANOTHER ACCESSORY —
IT’S A FUNDAMENTAL EXTENSION OF YOU AND A SMALL VISUAL COMPANION ALONG THE WAY TO THE VERY BEST VERSION OF YOURSELF,
HOWEVER YOU CHOOSE TO DEFINE IT.

ALMOST ALL OF OUR PRODUCTS ARE DESIGNED AND CRAFTED AT OUR PACEHEF STUDIO IN INDIA, NEW DELHI,
AND MANUFACTURED AT A THIRD PARTY FACILITY IN CHINA.
WE BELIEVE IN PROVIDING OUR CUSTOMERS WITH ONLY THE HIGHEST QUALITY ACCESSORIES & CLOTHING.
COME JOIN OUR PACEHEF COMMUNITY TO BE A PART OF OUR JOURNEY.

AQIB ZAIF FOUNDER AND CREATIVE DIRECTOR AT PACEHEF
& A STUDENT WHO AIMED TO PROVIDE EXTRAORDINARY CUSTOMER SERVICE AND SATISFACTION,
MOVING ASIDE FROM THE LOCAL MARKET PRACTICE AND BUILDING AN EMPIRE ON HIS OWN.
AS A STARTUP OWNER, MY EXPOSURE TO PROFESSIONAL WORK HAS EXPANDED IN WAYS I COULD NEVER IMAGINE.
LOOKING BACK AT MY PAST, I DIDN’T KNOW I WAS A MULTITASKER UNTIL NOW 
FROM PROBLEM SOLVING TO PLANNING TO EXECUTING. SINCE WE STARTED THIS BRAND,
WE HAVE BEEN DOING OUR BEST TO ENSURE QUALITY AND GIVE OUR CUSTOMERS THE BEST EXPERIENCE.
I HOPE MY TEAM GETS YOUR SUPPORT AND LOVE TO START A NEW SERIES OF FASHIONS ALL OVER THE NATION.